Gia Lyons, who spent a while at IBM trying to show companies what’s possible with social software, now works for Jive. While checking out her blogged new employee interview, I found this especially insightful:
Customers are willing to go with pure play and niche vendors for social software because they recognize that a fresh approach is [...]

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Making good software is hard. Really hard. From my experience working with vendors, enterprise software is hard to get right. Good software companies learned a while ago that allowing their customers insight into their development process helps them make better software more quickly – creating a feedback loop makes customers see that their input is [...]

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