Umar Haqiue of Havas Media videos blogs about why, in a world where information and interaction are cheap, the need to distill the essence of an entire corporation down into a logo or TV spot becomes increasingly unnecessary. Branding “…is dead”. Companies and marketers don’t need to fit their sales pitch the smallest possible, most [...]

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The following constitutes an open letter to Professor Andrew McAfee, author of The Impact of Information Technology (IT) on Businesses and their Leaders.
Feel free to comment, even if you aren’t the Professor.
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Greetings Professor McAfee,
First off, let me start by stating that my colleague Jay and I are avid readers of your blog and like-minded E2 [...]

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