Umar Haqiue of Havas Media videos blogs about why, in a world where information and interaction are cheap, the need to distill the essence of an entire corporation down into a logo or TV spot becomes increasingly unnecessary. Branding “…is dead”. Companies and marketers don’t need to fit their sales pitch the smallest possible, most [...]

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Increasing “intimacy” between your company and your customers has a lot of positives: You can make better products and provide better services, which your newly vibrant customer community is more likely to advocate. But, this takes a degree of organizational wherewithal and self confidence that not everyone seems to have in abundance. It seems to [...]

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For the past few years, I have spent most of my professional time providing various IT solutions for clients within the international donor and foreign aid community. For those of you who aren’t familiar with this arena, it is comprised of organizations such as the United States Agency for International Development (USAID) and the World [...]

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