http://www.e2oh.com/2008/02/19/stop-talking-start-listening/ Investigations Into Enterprise 2.0 Wed, 21 Jul 2010 13:40:43 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.e2oh.com/2008/02/19/stop-talking-start-listening/comment-page-1/#comment-27 Justin Sat, 23 Feb 2008 18:55:07 +0000 http://www.e2oh.com/2008/02/19/stop-talking-start-listening/#comment-27 whats up with the comments? whats up with the comments?

]]> http://www.e2oh.com/2008/02/19/stop-talking-start-listening/comment-page-1/#comment-25 Justin Sat, 23 Feb 2008 00:17:38 +0000 http://www.e2oh.com/2008/02/19/stop-talking-start-listening/#comment-25 I'm not sure i agree with Haqiue's premise. I notice that given the ease and abundance of information (both well thought through, and poorly), the necessity of creating a more coherent, shorter, highly communicable "brand" is higher than ever. Given the bandwidth we have, if the material isn't clearly articulate, then i (perhaps just me?) generally skip it. If its too salesy, or too longwinded - who has time. It's, particularly if there is enough information available that i can go and find a clearly articulated message from _someone else_! There is clearly a balance between customer communication, and communication by press release. The new "two-way communication" paradigm is still a transfer of information and brand that must be highly managed - if anything moreso than before since you need to both control the outgoing message, and then capture and respond to any customer responses. I’m not sure i agree with Haqiue’s premise. I notice that given the ease and abundance of information (both well thought through, and poorly), the necessity of creating a more coherent, shorter, highly communicable “brand” is higher than ever. Given the bandwidth we have, if the material isn’t clearly articulate, then i (perhaps just me?) generally skip it. If its too salesy, or too longwinded – who has time. It’s, particularly if there is enough information available that i can go and find a clearly articulated message from _someone else_! There is clearly a balance between customer communication, and communication by press release. The new “two-way communication” paradigm is still a transfer of information and brand that must be highly managed – if anything moreso than before since you need to both control the outgoing message, and then capture and respond to any customer responses.

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