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Entries from February 2008

Fraternity 2.0

February 24th, 2008 · 2 Comments · Nate Nash

Sorry for the relatively short post but has anyone enrolled in a class here? I know Hinchcliffe is a relative titan in the industry, but doesn’t this seem a little too commercial? I don’t know, maybe I am feeling like R.E.M. fans when alternative became mainstream, but I am not sure you can teach a [...]

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Does Iceland Export Bananas?

February 24th, 2008 · No Comments · Nate Nash

I saw a sign from the FastForward 08 Conference on two of my favorite blogs today and found it to be quite funny. It could be that I really like bananas, but more thank likely I think I just agree.
I may be reading a bit too much between the lines here but the idea of [...]

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3rd World E2

February 23rd, 2008 · 4 Comments · Nate Nash

As I was sitting in a taxi in downtown Amman, my mind was wandering to various familiar topics. My upcoming sharwarma sandwich (so tasty), the greatness of IU basketball (Go Hoosiers), and of course Enterprise 2.0 (also very tasty). It was at this point, not 5 milliseconds after contemplating the turnover disparity of the [...]

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Stop Talking, Start Listening

February 19th, 2008 · 2 Comments · Jay Hariani

Umar Haqiue of Havas Media videos blogs about why, in a world where information and interaction are cheap, the need to distill the essence of an entire corporation down into a logo or TV spot becomes increasingly unnecessary. Branding “…is dead”. Companies and marketers don’t need to fit their sales pitch the smallest possible, most [...]

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The Good, The Bad and The Ugly of Corporate Blogging

February 17th, 2008 · 7 Comments · Jay Hariani

Increasing “intimacy” between your company and your customers has a lot of positives: You can make better products and provide better services, which your newly vibrant customer community is more likely to advocate. But, this takes a degree of organizational wherewithal and self confidence that not everyone seems to have in abundance. It seems to [...]

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